“Our passions are the true phoenixes; when the old one is burnt out, a new one rises from its ashes.” – Johann Wolfgang von Goethe

From the metaphorical ashes, print rises. It’s not dead; it’s adapting. Innovations in technology has caused the world to go digital. From the screen in our homes, to the slightly smaller one in our pockets, we are surrounded by a relatively new form of communication. It’s transformed every aspect of our society, including the way we do business. It’s also paved the way for a new form of thought, splitting most people down the middle; is paper a thing of the past. CopyLady says Yes and No.

Time is a never-ending force that encourages change and subsequent adaption. We’ve felt that force and are adapting in kind. The important thing to remember is that while there are two sides to this “argument,” there shouldn’t be. CopyLady is focusing on the sustainable idea that print and digital should be used together.

Balancing your business with both forms of media will allow you to reach your entire audience. Not every person is the same; they’re not all looking at the same webpage or social media profile. Segmenting your audience and using the best form of engagement will only lead to success.

Print is still considered one of the most effective form of marketing due to it’s high level of engagement, reception, and retention. “Digital and traditional media should be treated the same. It all comes down to reach, frequency, and engagement,” says Kevin Kelly, chief creative operative at BigBuzz Marketing Group. “If digital and interactive aren’t part of your traditional plan by now, you should fold up your tent and go home.”

CopyLady is offering Fort Myers businesses the best solutions in and outside the offices. Utilize every service at your disposal to reach your audience and create lasting results.