print marketing materials, Which Marketing Materials Have the Best ROI?, CopyLady, CopyLadyIn order to grow your business, it’s crucial that you reach out to professionals who sell print marketing materials. Even in a world where everything is digital and seemingly paperless, you need to know that printed materials still matter.

If you are going to engage in some sort of print marketing campaign, you need to do it in a way that gives you a great return on your investment.

Let’s read on to learn more about these marketing materials, and which have the greatest ROI.

1. Business Cards

In terms of marketing materials, business cards still go a long way.

These cards are an important tool for quick interactions since they quickly and easily point people toward your contact information. Today’s business cards are advanced, in that they even can include small photos and barcodes that point people toward your site directly.

Regardless, you will never want to go into a marketing situation without this sort of networking tool. So while people live and die by their social media presence, you will still gain a lot by printing up some top-notch business cards.

Exchanging business cards adds a personal touch to interactions and creates an excellent first impression.

2. Printouts That Lead to Digital Marketing Materials

Rather than treating your digital and print marketing as separate strategies, develop your plans and merge them whenever possible.

For instance, a postcard or flyer can simply include a barcode that lets people go straight to your social media and subscribe. If you’re planning an event, the barcode could lead directly to the registration page or a video explaining the event.

Creatives can have the barcode point toward their portfolio so that people know exactly what they are getting. This works and gives great ROI because it’s easier to hand someone a portal to your digital media that they can browse on their own time, rather than having to have your device with you to show them to it in person.

3. Brochures

Finally, no matter how advanced businesses have become, brochures still go a long way in marketing your business.

Brochures still get great ROI because they are compact and contain need to know information. You can think of this as the print version of your sales page website, as it hits the bullet points that make someone want to purchase an hour later.

Brochures receive excellent ROI because they are versatile and can be crafted however you’d like. This is a personal marketing tool that can be used creatively, while still providing effective calls to action that will work for you.

Get In Touch For Your Print Marketing Materials

If you are looking for the best print marketing materials around, these are three examples of some that will provide you with excellent ROI.

You will need the best business solutions available to make sure that you are getting the best marketing materials. To learn more about the best marketing materials and ways to take your business to the next level, visit our site and get in touch.