The Psychology of Color

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psychology of color blog imageThe human brain is a fickle thing. What may be grating to one person may be pleasing to another. The same goes with the psychology of color.

Color means more to your marketing than you may think. Researchers found that 90 percent of “snap judgements” on certain products are based, simply, on color.

Now that you know the ins and outs of purchasing a copier, let’s delve into a few reasons you may want to consider a color copier and how it may affect your conversions.

The Isolation Effect

We’re all familiar with The Isolation Effect, whether or not you’re consciously aware of it.

It’s a relatively simple color theory. Picture a pleasing blue background, nice imagery, and a clear call to action. The button or initiative, is most likely red and bold.

It’s a proven effect that many marketing companies swear by. Standing out like a beacon results in increased customer retention and, in some cases, conversion.

Speaking of, let’s dive into what experts have to say about the relationship between color and conversion.

The Psychology of Color and Conversion

There has been numerous studies on bridging the gap between color and conversion. Researchers have taken the color wheel and have put it to the test to see what works, what doesn’t, and how you can apply the results to your marketing strategy.

Numerous studies have concluded that consumers tend to lean towards brands that use similar hues in their marketing. This graphic from KISSmetrics highlights some colorful strategies that marketing experts use.

Simply changing a button’s color or redesigning print materials to be a little easier on the eyes could go the extra mile!

A small shift in your strategy may lead to more conversions or, at the very least, more impressions and increased retention. If you find that your marketing strategy has lapsed in recent years, it’s time to reevaluate your plan of attack.

CopyLady has provided reliable color copiers, black and white copiers, as well as buying or leasing opportunities to southwest Florida for years. As the area’s most trusted printer provider, the team at CopyLady guarantees swift service that fit your budget.

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